Everyone who has ever planned a summer vacation in Italy wondered which coast to choose. The Italian “boot” is washed by four seas, and the country’s coastline stretches for 80,000 km (the longest in Europe). Therefore, the choice is really difficult 🙂 So that you can navigate and weigh all the pros and cons, we have collected for you the best beach towns in Italy by the sea.

In this article, we only talked about the 8 most interesting resorts, but we can recommend much more 🙂 Contact us for a comprehensive organization of your summer trip. We will not only advise you on the best coastline in Italy, but we will also find cheap tickets and beautiful accommodation for you. We will also fully organize your leisure time on vacation dates or help you rent a car for a more comfortable trip. Contact us! 🙂

Ligurian coast of Italy (Italian Riviera)

The Italian Riviera is called the coast of the Ligurian Sea, stretching from the border with France (French Riviera) to Tuscany for 200 km. The central and largest city of the Genoa region divides the coastal strip into two parts – western and eastern.

Holidays on the Ligurian coast of Italy are considered the most expensive and elite. It has a mild climate, thanks to which it is not too hot in summer and too cold in winter. Many wealthy tourists are attracted here by excellent conditions for sailing.

The best beaches of the Ligurian coast can boast a blue flag * – which means that relaxing there will be comfortable and safe for health. But they are narrower than the beaches of the Adriatic. Alassio, San Remo, Cinque Terre and Diano Marina are the most famous and best resorts in Liguria.

*International blue flag award given to beaches that meet water quality, surrounding area and safety standards. For the first time such a flag was received in France in 1985. Since then, the international organization Foundation for Environmental Education annually assesses the state of the beaches in the countries participating in the program, and presents this honorary award to the best.

There are many sights and interesting places in the resorts of the Ligurian coast, so lovers of excursions and historical monuments will like holidays in Liguria.


One of the most prestigious resorts of the Ligurian coast. They say that this is one of the favorite places for celebrities, so don’t be surprised if you see Brad Pitt on the next sunbed 🙂

Alassio has the least amount of rainfall during the year. Thanks to the excellent climate, the city gained fame as a medical Italian resort in the 19th century.

The beaches of Alassio with incredibly white quartz sand are considered the best on the Ligurian Riviera. Visitors are provided with sun loungers and umbrellas, there are many restaurants and cafes, sports grounds and entertainment areas on the territory. That is why almost all the beaches of Alassio are paid (about 20 euros per person).

How to get there
The best way to get to Alassio is by train – from Genoa (98 km) departure every 2 hours. Also you can rent a car. The road in this case will take about an hour and a half.

What to watch
Spend your holiday in Alassio actively! Go in search of local attractions 🙂 In this city there are several historical buildings worthy of attention – these are the churches of Santa Croce (XI century) and the Madonna della Guardia (XIII century).

The Muretto Wall is a modern art object that has become a symbol of the town. The wall is lined with colorful tiles with autographs of famous people who visited Alassio (more than 500 people). The founder of this tradition was Ernest Hemingway, who left the first copy on the ordinary wall of the city garden. You can find this unusual landmark on Via Dante.

Diano Marina

Small in area (about 7 km²), but quite a popular resort of Liguria is located in the southwestern part of the country, an hour’s drive from Genoa and not far from the border with France.

In Diano Marina, modern hotels and restaurants are harmoniously combined with picturesque buildings of the 17th-19th centuries. There will not be a large selection of beach discos and trendy parties, but you will be pleased with the clean sandy beaches with palm groves and the amazing turquoise sea.

How to get there
From Genoa (116 km), where the nearest airport is located, buses and trains run to Diano Marina. If you have a license or don’t like public transport, you can rent a car. The road will be more comfortable and will take about 2 hours.

What to watch
Fans of excursions and historical monuments will appreciate the authentic flavor that has survived to this day. Main attractions: Church of St. Antonio Abate, Via Aurelia, Villa Palazzo del Parco.

Fans of extreme recreation can go water skiing or go to the Le Caravelle water park, which is located near the city.